Challenge:
Aspen Insurance, an international insurance company, wanted to expand its U.S. presence and asked GA to create a signature collateral piece for the U.S. office. They wanted the piece designed for general sales use and written specifically for clients, prospects, and brokers, to showcase Aspen’s unique, collaborative Claims and Underwriting approach.

Solution:
GA created a compelling, well-received brochure. GA handled the concept, copy writing, image selection, design and printing. By managing all aspects of this project Aspen’s executives could focus on other projects. GA’s experience and understanding of the insurance industry streamlined the process.

Highlights:
GA interviewed senior executives in claims and underwriting to develop the theme of the piece.
Drawing upon our many years of working with insurance industry clients, GA wrote copy that appealed to Aspen’s desired audience. GA successfully communicated Aspen’s strong, integrated, U/W and Claims approach and how it benefits Aspen clients. GA also selected dynamic visuals and managed the production and print process.