Don’t let your own rhetoric cloud your vision.
Big Data and Customer Experience are two of the top trends that will drive business in 2016.
CMOs realize they need to invest significantly in improving their customers’ digital experience.
Even though most CMOs see the value in CX, many find they have to convince CEOs that the investment is worth it.
Since B-to-B buyers are behaving more like consumers, CMOs must consider this change in buyer behavior.
There will be plenty of special promotions this holiday season, but focusing on your customers’ buying experience will help you stand out from the pack.
Want to know the newest products on the market for 2015 corporate gift giving?
Customer Experience (CX) should be at the forefront of marketing initiatives moving forward.
Your customers’ journey with you is comprised over many points of contact over time.
Only 15% of brands they studied received good Customer Experience (CX) scores, and only 1% received scores of excellent.