Customer experience has become brand value.
Thanks to NG Data for including a tip from me in the newly created “Customer Experience Management Guide.”
Personalized attention and guidance from a more senior employee will help increase job satisfaction for those being mentored.
When customers use multiple channels, it’s been found they spend more money.
Don’t let your own rhetoric cloud your vision.
Big Data and Customer Experience are two of the top trends that will drive business in 2016.
CMOs realize they need to invest significantly in improving their customers’ digital experience.
Even though most CMOs see the value in CX, many find they have to convince CEOs that the investment is worth it.
Since B-to-B buyers are behaving more like consumers, CMOs must consider this change in buyer behavior.
There will be plenty of special promotions this holiday season, but focusing on your customers’ buying experience will help you stand out from the pack.