Customer loyalty programs have been around long enough now to try to gauge their effectiveness. Current analysis shows that customers expect more than just loyalty points from their vendors. A typical U.S. household uses about half the loyalty programs in which they’re enrolled. Over 50% of accumulated points (an approximate value of $50 billion) are never redeemed.
To earn clients’ trust and repeat business, companies must meet customer expectations with every interaction. That requires them to truly know their customers and their preferences.
For more of the latest customer loyalty statistics, see the link below: