Special thanks to Global Business North America Magazine for publishing Denise’s article: “Why Customer Loyalty Programs Often Fail Before They Begin.”
For anyone who missed it, here’s an excerpt:
The first step in any customer loyalty program must be to extend the same loyalty to your employees – your “front line” – that you extend to your customers. Employees should know that they are a part of the success of any customer-facing programs. Assess communication and leadership business practices with your employees’ experience in mind. Create Brand Ambassadors from within first, to ensure they share the enthusiasm you want your customers to expect by working with your organization.
Here’s a link to the full article: