According to Unilever, marketing shouldn’t exist in its own silo.
The author recommends these steps: ask, listen, learn, invest, repeat.
Here are some key components on which to focus.
By retaining current clients, your company stands to profit substantially more than just focusing on attracting new customers.
Unlike other ways to advertise, video comes alive and can get the viewer emotionally involved, speeding up their decision to buy.
Technology now allows us to capture all kinds of data. The question for some is what to do with it?
This article asks some good questions when thinking about the position of your brand.
Decisions are more emotionally driven than decided on data alone.
Take advantage of this summer sale running through 7/31/14.
The customer experience is even more important today since good and bad news travels very quickly through social media channels.
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