Eight Lessons from Ad Age’s CMO strategy summit

In Blog Posts by graz_admin

Great take-aways from this advertising summit. A common thread I see is perspective. Whether looking at a problem, product, service or management from a different perspectvie often reveals insights, ideas, …

Four secrets to selling more

In Blog Posts by graz_admin

An insightful look into ways to challenge “traditional” sales approaches and generate more sales despite the economy. The takeaways: Offering more value, at fair but not discounted pricing, inspiring sales …

Innovation as means of solution

In Blog Posts by graz_admin

A fresh perspective, whether to solve a problem or view your product from the client’s perspective is always a good place to start. Tell the story from end to beginning. …

Existing customers are our biggest assets

In Blog Posts by graz_admin

So many companies focus on the new sales cycle and fail to cultivate their existing client relationships for ongoing, and additional projects. From the vendor side, that is “leaving money …

Success is a state of mind, take a look

In Blog Posts by graz_admin

Great read on having the mindset to succeed. So often we sabotage our own success by thinking small. Have that “why not?” attitude. http://blogs.hbr.org/kanter/2012/07/act-bigger-than-you-are.html

Is relationship selling really dead?

In Blog Posts by graz_admin

Here’s a link to an article discussing the “death” of relationship selling, followed by my feedback. Take a look and let us know what you think. http://ow.ly/ciz5H I disagree with …

Quick Response Codes

In Blog Posts by graz_admin

QR Codes can add an exciting, ¬†instant reward element to any campaign. Keys to this are knowing your audience and supplementing with other vehicles for the message, as QR codes …